With Vine and Instagram clips suddenly becoming a new thing, it seems everyone loves super brief videos. Especially marketing teams. Why bother fussing over cuts of a proper trailer when you can just smash together a few seconds of footage and put it online? And so, here we are…
The first teaser for “Divergent” has arrived, and you’ll probably need to play it on a loop to come to any sort of opinion about it. This is the next YA franchise contender, bringing together a cast led by Shailene Woodley (“The Descendants,” “The Spectacular Now“) and including some intriguing names like Kate Winslet, Maggie Q, Mekhi Phifer, Jai Courtney, Miles Teller, Zoë Kravitz, Ansel Elgort and more. As for the story, it’s another future world set tale where destiny is mapped out except for one person who bucks the system, and gets involved with a bunch of people with funny sounding names. And oh yeah, there’s romance with bland, good looking people. You know, the usual.
Whether or not this will become the next “Twilight” or the next “Beautiful Creatures” remains to be seen, but they sure are getting the footage out early for this. “Divergent” opens on March 21, 2014.
Looks good!