Watch: Stan Lee Tries Really Hard To Make You Excited For The ‘Amazing Spider-Man 2’ Electro Collector’s Edition

You almost feel bad for Sony at this point. The studio’s relaunch of everyone’s favorite webslinger has gone poorly, trailing the Sam Raimi films both commercially and critically, and the fanboys have delivered a thumbs down verdict. "The Amazing Spider-Man 2" is a mess of a movie that managed to be both overstuffed and underdeveloped, earning the least amount of money of any Spider-Man movie to date. Sony has now been forced to push "The Amazing Spider-Man 3" to 2018, to move "Sinister Six" up 2016, and to quietly take "The Amazing Spider-Man 4" off the calendar. But there is still product to sell, so they’ve turned to the ever enthusiastic Stan Lee to pitch you on the Collector’s Edition of "The Amazing Spider-Man 2."

Here is the 91 year-old Marvel legend going all out to sell fans on an ersatz Electro head that — wait for it — lights up and contains the "The Amazing Spider-Man 2" film on Blu-ray. Stan the Man doesn’t spend much time discussing 13 deleted scenes or over 100 minutes of bonus material therein. Why would you talk about boring stuff like that when you could be turning your Electro head on and off? Fun! The elaborate "The Amazing Spider-Man 2" set drops on August 19th, available exclusively at the obscure online retailer Amazon.com.