There’s marketing, and then there’s Marvel marketing. Even with "Avengers: Age Of Ultron" six months away, that hasn’t stopped the comic giant from dropping what is now their third trailer in the last few weeks for the mega-sequel. Is it giving too much away? Does it even matter at this point?
So sit back, and prepare your face for more superhero madness, including Ultron mixing it up with spandex tagteam heroes. But the real question is, when does excitement turn to fatigue? Is there a limit at which this campaign — which still has weeks and months to come with clips, posters and god knows what else — will batter the audience into submission? Or maybe that’s the point…
"Avengers: Age Of Ultron" hits on May 1, 2015. Trailer below along with a new behind-the-scenes video.
Complaining about superhero fatigue is lazy. There are plenty of genre films churned out every year. There\’s a market for everything and most Marvel movies are actually really good at both entertainment and cinema.
the majority of movie goers don\’t pay attention to the internet nonsense, image and poster releases, etc. just the vocal internet minorioty – so while someone covering movies for a living online is probably suffering avengers fatigue, I doubt 13-17 year kids are
The superhero genre has become beyond ridiculous. It\’s the most corporate money bait invented in Hollywood and geeks are hungry for more. Sigh…