File this under: another fashion ad with interesting talent that is still kinda boring.
With fashion houses luring the likes of David Lynch, Martin Scorsese, Guy Ritchie and Frank Miller for spots this year, this latest ad for Givenchy’s weird mp3 player inspired (???) fragrance Play, stars Justin Timberlake and was directed by Pierre Morel (“Taken,” “From Paris With Love”). Nope, sorry, no parkour here. Just some black and white photography, some pulsating music and JT trying to impress a lady by causing rolling blackouts in downtown Paris. Sacre bleu!
Anyhow, watch the spot below. Extra points if anyone can tell us what the spot actually tells us about the smelly water it’s promoting. [AdRants]
givenchy has the ability to make a 29 year old man act like he is 19, causing havoc with city lights and smiling like a manic sadist.
it also enforces the constant of characters running from absolutely nothing in fashion commercials.
this add is since weeks on the french TV and it is almost as uninteresting as Hugo Boss' add with Ryan Reynolds!