People of The Playlist, I come to you from across the sea,
from the land known as Britain, with a message of great importance. Listen
carefully, for it is this: just because we British people make a cheap-ass
comedy does not mean you need to think it is charming and off-beat. There is an
equally good chance it is terrible and unoriginal. And lo, a case in point.
Behold, the arrival on your shores of the trailer for “Cuban Fury,” which here
in London has been sweatily salsa-humping my eyeballs on every cinema visit for
the past two months.
So, yes, look—Nick Frost from all those Edgar Wright
movies, that Chris O’Dowd whom you yanks like so much from “Bridesmaids” and
“Girls,” the massively talented Olivia Colman, even Rashida Jones of “The
Social Network” and “Parks and Recreation” crossed the pond for a role in this
thing. These might be interpreted as good signs. But do not be fooled, for
“Cuban Fury,” which details the attempts of Bruce Garrett (Frost) to impress
and seduce his new American boss (Jones) with salsa skills and to ward off his
lothario office rival Drew (O’Dowd), can surely only be terrible.
The British trailer has been falling flat on its arse for
weeks, each punchline less punchy than the last. And now here is the
American one, which swaps in a whole new set of uninspiring punchlines and
falls, this time, on its ass. There’s also a clip that basically embodies the
two chief themes of the marketing material: dancing is a bit like fighting, and
fat people dancing is really funny. Watch the trailer if you must, but please,
I beg of you, people of America, stop going to see movies like this, so that my
people can stop making them.
if it's so terrible, then don't offer a link to the trailer at all. stand for something that you care about. report on the things that you want to put your weight behind. let the trash disappear with a whisper. the best way to challenge trash is to help ensure that trash has no voice. meanwhile, taking a dump on something before anyone has a chance to form an opinion will often just help create a group who want to give it a chance out of spite.