Sometimes name-brand directors are hired for ads and you wonder why the money was spent at all (Guy Ritchie‘s recent spot for H&M comes to mind), but then there are the occasions where the synergy makes sense. And certainly, Prada knew exactly what they were doing when they snapped up Wes Anderson and Roman Coppola for their most recent campaign. And following a teaser last week, we now get a much bigger bite of the short they’ve put together.
The lovely Lea Seydoux stars in the film, and Episode 1 and 2 sets up the proceedings nicely with two best friends battling over the affections of the young woman. Thoughtful set design and shot composition are here in spades, but most of all, this is just flat-out entertaining. The third episodes will drop in the coming weeks, with the full short shortly after that. But until then, the part one and two is below along with a teaser of what’s around the corner. [I Watch Stuff]
How much the luxury brands pay
I have no idea how this advertises the actual product, but I found it pretty charming. I like the concept of an advertisement telling a story in episodes.
And I looove Lea Seydoux.
Episode 2 is already up from the same YouTube user