Damn, so we and presumably 25,000 other bloggers get hit with an email by Fox Searchlight concerning, a new video from Dr. Ronald Chevalier. OK, and? Who the hell is that? And why is there some micro-site built for him? Ah, well, it’s apparently very-early viral marketing for Jared Hess’ (“Napoleon Dynamite” and “Nacho Libre”) new film, “Gentlemen Broncos,”which stars Michael Angarano (“Snow Angels”), Sam Rockwell and Jemaine Clement one half of HBO’s “Flight of the Conchords.” And evidently the campaign started quietly even earlier in August.
‘Broncos’ “follows a high school outcast (Angarano) who’s an aspiring fantasy author. He attends a fantasy convention to show off his work and finds his supposed masterpiece – ‘Yeast Lords’ – ripped off by legendary novelist Ronald Chevalier (Jemaine Clement), who has turned desperate for ideas,” wrote THR earlier this year. Production apparently began in March and filming has surely wrapped by now. Mike White is one of the film’s producers. We guess Fox Searchlight picked this up, but there’s no word of the film on their site and presumably this film is coming out sometime in 2009.
We’re not convinced with Hess’ talents, ‘Dynamite’ being an overhyped, obnoxious little film that people cherish for reasons beyond us, but “Nacho Libre,” believe it or not, had some very decent moments to it and a child-like sense of wonder that wasn’t as annoying self-aware as ‘Dynamite,’ so there might be hope. We know who’s scoring ‘Broncos’ but we’ve been sworn to secrecy. We’re excited for the guy who’s got the gig, he’ll hopefully improve it overall. We gotta say, the soundtrack to “Nacho Libre,” some of which was composed by Beck was really great too. All the Spanish-music tracks picked for the movie are tops too.
Its posts like this on blogs around the world that prove that Viral Marketing really works.
This movie won’t be out in cinemas for a while, yet we are already talking about it.
Viral Marketing is becoming a more and more popular medium for companies to use as part of a marketing campaign. It can bring a lot of new interest to your website or product.
The viral campaign for this movie will probably only be the tip of the multi-million Dollar marketing campaign that this movie will probably recieve come its opening night.