Old news to most, we know, but we’re behind (sometimes we can’t always post on the weekends, we need to watch films and relax, sorry). Anywhoo, Sofia Coppola directed this new Dior fragrance commercial that’s set to the Brigitte Bardot song “Moi, Je Joue” (interestingly enough one of the few great Bardot songs not written by Serge Gainsbourg).
We’ve heard some people hating on it claiming its the same thing Coppola always does, but then wouldn’t it be a lot more pensive, thoughtful and lyrically slow then it would be whimsical, care-free and playful? The model Maryna Linchuk, is pretty damn gorgeous too we must say. If she can act a lick, someone should hire her stat.
Just saying. Does anyone know what Coppola is up to next? This commercial is seemingly the first real film enterprise she’s done since “Marie Antoinette” in 2006 (a flawed film, but one that still has some awesome qualities to it despite the mixed reviews). We digress, here’s the commercial, for those that haven’t seen it. We’re sort of using this an excuse to dig up what the hell she’s working on next (besides being a mom and parent with the dude from underrated French rock group, Phoenix).
What’s up with all these commercials. First Wes Anderson, now Sofia Coppola. Baz Luhrman was on Charlie Rose a couple weeks ago, and he too showed a commercial he did with Nicole Kidman for Chanel No. 5. He also noted it is apparently the most expensive commercial ever made. Don’t know about that though.
Guy Ritchie’s commercial for Nike not too long ago was pretty good also.
You know what I’d like to see end? The hip trend of already wealthy and famous filmmakers directing shallow advertisements for expensive luxury items most people can’t afford. Have some artistic integrity for pete’s sake…
“What’s up with all these commercials?”
The answer:
A company throws a lot of money at a project that you get to work on and you get to use it as a chance to experiment, play around, test out something you’ve always wanted to do.
They’re fun for filmmaker and a lot of people, like Tarsem for example, would use commercials as a way to test out things he wanted to try in Feature films, but didn’t want to have to worry about blowing them on set and ruin a days worth of feature schedule, etc.
it make sense.
I’m sorry, I meant to say “lately,” as I was questioning the reason for the commercials themselves, but just the proximity of their releases. That’s all. I have no issue with feature film director’s doing commercials.
I’m glad Sofia Coppola got a chance to test out what it would be like to have a pretty young woman walking around while a cool pop song plays in the background. I mean, she never gets to do that in her films! Too experimental!
I like this commercial and liked lost in translation. Can’t say I liked much in Marie Antoinette but I’m eager to see what she does next. I suppose she’s needed some time off since having a child. Hopefully, she’ll get back into it soon.