It looks like Paramount isn’t ready to share the dinner table for its upcoming comedy “Dinner For Schmucks” starring Steve Carell and Paul Rudd.
Deadline Hollywood reports that studio has moved the film from its original release date of July 23rd one week back to July 30th. With “Inception” pretty much guaranteed to own both July 16th and July 23rd weekends, the studio hopes to get some breathing room and better box office results by shifting the opening release date. Keen to get out of a log jammed release schedule that will find Jerry Bruckheimer/Disney blockbuster “The Sorcerer’s Apprentice” opening on July 14th and Angelina Jolie’s action flick “Salt” on July 23rd, “Dinner For Schmucks” will open on the relatively quiet July 30th weekend where its only other competition will be “Charlie St. Cloud” and uh, “Cats & Dogs: The Revenge Of Kitty Galore.” Frankly, it’s a smart move.
In case you missed, here’s the latest trailer for the film which hit the web last week.
Inception will own July 16 but Salt will own July 23. And Sorcerer's Apprentice may not do too badly. Cats & Dogs may win over Schmucks.
Is anyone looking forward to "Salt"? There's now way it'll beat "Inception" on weekend 2. Buzz on that film is pretty non-existent.
Move the fuck out of Inception's way.
Inception's surrealistic look and heavy tone without the familiar figure of Batman to lighten things up is not an easy sell to the masses. Salt is an action spy thriller which is always popular. And the difference between Kick Ass's gross and Wanted's is largely Jolie. Inception will get cricital raves but Salt will gross more. Sony will get the Salt buzz rolling after Karate Kid and Grown Ups.