We have to say, we’ve kind of been digging the Levis “Go Forth” campaign. Yeah, yeah we’re not quite resolved with their using the whole pioneer/beat generation vibe to sell denim, but it’s not like they’re throwing a CGI Allen Ginsberg on a skateboard and making him do backflips or some shit. Anyway, we’re certainly not going to complain when they get the likes of John Hillcoat (“The Proposition,” “The Road”) to direct a spot.
Hillcoat, who recently came off directing a half-hour movie/informercial for the video game “Red Dead Redemption” is thankfully back directing actual people instead of pixels on a screen. The nearly two minute spot is a wonderfully low key and warmhearted ray of hope for people affected by the recent economic downturn in the United States. The irony? Levis closed their last American manufacturing plant in 2004.
Christ… this is a New World rip off if ever there was one.
Yeah it's the same Wagner pice Malick used in The New World, and used it better. Add that to the young girl whispering narration and it's quite a rip.
Wow. John Hilcoat swiped the Audio track from the New World and put under a cheap imitation of George Washington. For Money. This 2 minute spot was probably 10 times the budget of the latter film.
Yes, but while we have seen and value The New World, 99% of America has not seen and will not see the film. So rejoice in the fact that consumers will get to experience a small ounce of the joy that the film's climax provides.
Re: Second Anonymous
That would be all well and good if Cary Fukanaga and M. Blash hadn't already directed distinctive, original spots in a similar vein. Not only is it a DGG rip and a Malick rip, but it's a pale fascimile of Fukanaga and Blash's work before.
I love Hillcoat, but this is not at all his style. I get needing money, and doing commercials, and fulling a client's wishes, but he could have done something more in his own voice.
This is even worse than that awful Red Dead Redemption infomercial.
i like it! very "terrence malick"
hahaha…straight New World rip…how fucking embarrassing since Hillcoat obviously knew what he was doing….hmmmmm…I'll steal the best part of Malick's last movie and sell it to Levi's…for shame sir.