Your public service release date announcement for the day: Greg Mottola’s “Adventureland” has moved from a late-March release to an April 3 one. Perhaps they just need another week to get the awareness campaign going. Makes sense. It will also play at the SXSW Film Festival starting March 15.
Also, “Precious” the contentious Lionsgate film that The Weinstein Company is suing over — formerly titled, “Push: Based on the Novel by Sapphire” — has a vague-ish release schedule. It’s coming out in September, but no official date has been given. ‘Push,’… er, “Precious” was the big winner at the 2009 Sundance Film Festival where it was critically lauded up the wazoo. We can’t wait to see, but it sounds like it’ll be a while.
Also: a small-ish New York/Brooklyn Announcement: BAM will no longer be running Sundance At BAM, this year, the three year contract is up. For those not in Manhattan/BK, Sundance at BAM took place in late May, early June and was an excellently curated greatest hits of Sundance for New Yorkers. It basically weeded out all the noise and then played about a dozen or more of the best Sundance films (we saw “Choke,” “American Teen,” “Anvil” and many other films way before their theatrical release). On a practical level it was fantastic and it saved having to sift through mediocre films at Sundance (especially if you were too broke to fly there like us). So the loss of the series greatly disappoints us. However, a new series at BAM’s cinematek will take its place in May and it will also show some 2009 Sundance films, but we’ve been told it won’t just be totally Sundance festival-centric. More info will come out soon. As you were.
I’m no marketing whiz, but that Adventureland move seems a little counterproductive given that they’ve had ads that prominently featured the 3/27 release date.