This is probably not the position Sony wants to be in with “Ghostbusters” at the moment. Right now, the conversation about the movie isn’t really about the content, so much as the perception and reception of the movie, as powered by a very loud niche voice of nerds whose supposed childhood are ruined because women are wearing proton packs. God forbid. But the studio will have to power through and hope the mainstream ignores that noise and just shows up to buy tickets.
READ MORE: Paul Feig Laments The Misogynist “Chick Flick” Label On ‘Ghostbusters’
Thus, Sony will have to really get their marketing game going, and for now, I’d argue they still have some distance to go. The trailers are still somewhat underwhelming (regardless of gender) but there’s still over a month to go before the “Ghostbusters” opens, so plenty of time to try a different approach. But for right now, they’re sticking to what we’ve seen so far, as evidenced in this Japanese trailer, which offers a bit more footage from the movie which takes the franchise a step forward, but still leans backwards, hitting certain series elements for a dose of nostalgia.
“Ghostbusters” opens on July 15th.
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Your blog is powered by a niche archetype that any movie that pretends to be progressive should be lauded even if it looks meh. Ghostbusters wasn’t a part of my childhood. I don’t even like it that much. However, the new trailers look shoddy and don’t have any merit.
I hear excuses like: Feige’s comedies always have bad trailers. Or maybe the movie is better. No shit. I know the movie “can” be good. it can also be bad. I will wait on word of mouth to decide. But these trailers are Bad, and no amount of social justice warmongering will stop me from saying that.